Confidently Qualify Your Client Opportunities
Answer 21 quick questions and we’ll send you a personalised report
Use the COMPETE framework to assess where your firm is well placed to succeed, and where there may be gaps to address before advancing.
This simple tool helps you make confident, well-informed decisions about which opportunities to pursue and which to qualify out. You can use it for tenders, proposals, or new prospects, as well as for re-evaluating deals that have stalled in the pipeline.
Applying COMPETE as part of your internal process supports better decision-making. It also improves forecasting, sharpens internal focus, and helps you direct your time and energy to the right opportunities.
- It takes just 4-5 minutes
- It’s completely free
- Receive anonymised report instantly
Confidently Qualify Your Client Opportunities
Answer 21 quick questions and we’ll send you a personalised report
Use the COMPETE framework to assess where your firm is well placed to succeed, and where there may be gaps to address before advancing.
This simple tool helps you make confident, well-informed decisions about which opportunities to pursue and which to qualify out. You can use it for tenders, proposals, or new prospects, as well as for re-evaluating deals that have stalled in the pipeline.
Applying COMPETE as part of your internal process supports better decision-making. It also improves forecasting, sharpens internal focus, and helps you direct your time and energy to the right opportunities.
- It takes just 4-5 minutes
- It’s completely free
- Receive anonymised report instantly
You will assess your opportunity against the following key areas:
C - Client Drivers
Understanding the urgency and clarity behind a client opportunity is critical. Strong drivers increase the likelihood of a decision and meaningful engagement.
O - Organisational Fit
Qualifying how well the client and opportunity aligns with your firm's focus, values, and growth plans helps avoid pursuing work that could stretch resources or dilute strategy.
M - Market Positioning
Showing distinct value beyond credentials is key to winning work. This section assesses how well your firm stands out and connects to the client’s strategic objectives.
P - People & Stakeholders
Access and trust with the right people are critical to influencing the outcome. This section highlights how well positioned your firm is to build advocacy internally.
E - Evaluation Process
Knowing the client’s decision-making process, criteria, and timeline strengthens your ability to respond effectively. It improves your chance of success.
T - Timing & Readiness
Timing, team capacity, and preparation matter. This section helps you assess whether you can deliver a strong proposition and service without overstretching your team.
E - Economics & Value
The opportunity should be worth the time and effort involved. This section looks at budget clarity, potential profitability, and whether the overall value justifies the investment.
It’s free and only takes 4-5 minutes
Discover if this client opportunity is worth pursuing